Codes and Conventions of Posters

This is a poster of the 2nd movie of the paranormal activity franchise "Paranormal Activity 2" After the major success of the first movie they have seemed to go down the traditional route using simplistic codes and conventions to advertise this movie. Posters for all of the movies in the franchise are somewhat the same  example like all horror movie posters they have to be dark and eye catching but without giving too much away to the audience.

On all of the Paranormal Activity posters they use a picture of a scary scene in the movie but not necessarily the scary moment it is sort of the build up before the scary moment happens this gives the audience a hint in what is going to happen next and they will go to see it if they where correct or not. Also the use of "The most anticipated horror event of the year" crated hype for the movie. Also the red color of the "Paranormal Activity" sign gives it a scary edge to the poster as red connotes danger.

After the success of the first movie there was already a large fanbase for this franchise so they hype of this movie was created by the first movie. The audience of thie movie will be eagerly anticipating the release of this sequal so they have put the release date on the bottom of the poster in bright white text ontop of a dark background so it stands out.