Codes and Conventions of Trailers and anaysis of a franchise in my chosen trailer

Here is the trailer of the up and coming movie Paranormal Activity 4. At the start of this trailer there are very short clips of the previous movies of this franchise this helps the audience recognise the franchise. At the start of this trailer you can easily recognise the equalibrium where the girl is just talking to her friend on her webcam. The disturbance first occurs when the little boy outside features this is where th audience first feel like something strange is going to happen.

At the start there are long slow edits but as the trailer carries on the edits become alot quicker which connote there is something happening out of the ordinary. Also the use of sound in the background creates suspence, the sound is like a static sound which is most probably coming from the laptop the girl is using but it gives a great effect as it is loud and very scratchy which gives it that horror feeling about it.

The trailer also has an enigma when the man behind her features this lrsves the viewers wanting more and therefore creates hype.

Here is the Poster for Paranormal activity 4, as you can see they have kept the same house style as their previous posters. The poster is very easy to identify the characters because they have used the same characters in the trailer, the girl in the bed is the girl who is on the laptop to her friend, also the dark figure in the background also features in the trailer.

There is also an equalibrium in this poster because the girl is asleep not aware of the dark figure standing over her, so this gives the audience the feeling that their will be a disturbance in the movie. The same enigma is used in the trailer as people want to find out more about the dark figure in the room and his fasination with this girl.